Some of the entrants have carved themselves a niche through innovative products. The evolution of the smartphone saw communication equipment that was designed for business use quickly transform into smaller and smaller consumer devices. And that constant clashing of titans runs so parallel to George R.R. The smartphone market is ruthless, cutthroat, and can feel like an all out war. The BlackBerry was the desired phone for busy executives, and then in 2007 Apple introduced the first iPhone.
The mobile phone industry is a very innovative segment within the ICT sector and the smartphone is becoming the standard configuration among the different types of mobile devices. An oligopoly is an imperfect market structure that is made up of a few large firms that dominate the industry, meaning that there is only slight competition between the few firms, and that the decisions the firms choose to make can have an influence on the market. Then, afterwards, competitions between companies and smartphone … SMARTPHONE INDUSTRY: THE NEW ERA OF COMPETITION AND STRATEGY Instructor Janne Peltoniemi Pages 43 pages Supervisor Janne Peltoniemi The thesis aim was to give a quick glance at the smartphone industry start with the history of mobile phone, all the changes it had to go through to reach the modern form of smartphone. SMARTPHONE INDUSTRY MARKET STRUCTURE 1 Market structure is defined as the nature and degree of competition between or among firms in the market for goods and services (Von, 2011). These phones, and the many apps that soon followed, changed the … This was clearly and opportunity for innovation as we've seen as other smartphone providers have entered the market fundamentally changing the industry structure. The mobile application market trends include increase in the adoption of variable devices and rise in customer base for the e-commerce industry, which are the major factors driving the growth of the market. The smartphones market with an annual growth rate of 12.8% from 2008 to 2009 is expected to grow by 26% over 2009 to become a $69.8 billion market in 2010. The Asia-Pacific smartphones market stood at $17.1 billion in 2009 which is expected to become a $45.2 billion market in 2014 growing at a CAGR of 18.6% during 2009 – 2014. Some have created products as simple as cases and accessories, that have morphed into huge businesses. The prevailing competition in the market determines the type of the market structure that comprises of a number of interrelated characteristics and features. ANDROID IS THE KEY PLAYER SINCE 2011 … Market structure is divided into four different models, which are perfect competition, monopolistic competition, oligopoly and monopoly (Riley, 2015).The characteristics of monopolistic competition are low barriers to entry, many buyers and many firms that selling similar product, but not identical product (Economicsonline.co.uk, 2015).. How the Smartphone has Impacted Economic Development.
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