#BendTheRules – collaborated with Meghan Trainor and social media stars Marketing Mix & Marketing Strategy of HP Product Description HP Pavilion is a line of personal computers produced by Hewlett-Packard and introduced in 1995. HP has become one of the most recognizable tech brands in the world. How did it become a powerful tech titan? 1. Marketing strategy (4 P's) Product Strategy - HP's strategy is to focus around solving problems, from consumers to enterprises. In part, through innovative marketing campaigns that got the world’s attention. When HP merged with Compaq in 2002? it took over Compaq's existing naming rights agreement. The name is applied to both desktops and laptops for the Home and Home Office product range. In fact, Forbes notes that it is now worth $13.2 billion! The promotional and advertising strategy in the HP marketing strategy is as follows: HP uses 360 branding in its marketing mix for creating brand awareness.
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